El Viaje de Elsa Yranzo
Elsa Yranzo (Food Designer)
A 40th birthday reimagined as a hero's journey, told through eight immersive worlds.
For her 40th birthday, food designer Elsa Yranzo envisioned a celebration built around The Hero's Journey: eight symbolic tables, each one a stage in the cycle of transformation.
What started as a small accompaniment grew into something larger. parte.digital turned each of the eight stages into its own immersive world, a journey guests could step into and explore during the event, in collaboration with Roto Studio on the graphic identity.
A cinematic trailer played throughout the night as a teaser, while guests moved through each digital realm at their own pace. Technology, art and storytelling converging into a single, symbolic passage.
Credits: Spatial design and identity in collaboration with Roto Studio.